Work

From Binge-Watching to Binge-Learning.

Challenge
The Great Courses evolved into a newer, better service and was ready to launch under a new name, “Wondrium.”

Now, how to get pandemic-addled, binge-watching-addicted potential members to develop the much more nourishing habit of consuming educational and edutainment content?

Desired Positive Behavior Change
From a binge-watching addiction to a healthy binge-learning habit, measured by driving subscriptions and views on the new Wondrium platform.

Positive Behavior Change Idea
Because I Wonder.